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Top Luxury Resorts

Luca Franco, CEO and Founding father of Luxurious Frontiers.

Pictures Courtesy of Luxurious Frontiers -Belmond Savute Elephant Camp, Africa Mark Williams

Luca Franco is the Founder and CEO of Luxurious Frontiers, a San Francisco/Johannesburg- based mostly worldwide agency specializing in design, growth, and visitor expertise ideas for upmarket, light-on-earth hospitality constructions starting from tented camps to treetop suites. 

Drawing on his ardour for transformational journey, re-wilding, and entrepreneurship, Mr. Franco based Luxurious Frontiers in 2011 and has grown the agency with a multicultural workforce of designers, architects, and eco-resort consultants to create really experiential hospitality constructions. 

Luxurious Frontiers/ Luca Franco, Founder, CEO

Luxurious Frontiers’ out of doors experiences are delicate to the pure atmosphere and facilitate immersive visitor experiences impressed by an genuine sense of place and purposeful accountability to planet and folks. 

Mr. Franco’s pioneering method to the journey business fuses a sustainable design philosophy with journey tourism. Many Luxurious Frontiers initiatives embody numerous programming associated to the encircling atmosphere, with actions and experiences undertaken in distant or non-traditional locations. The immersive comfortable journey experiences curated by Luxurious Frontiers don’t require any particular {qualifications} from the traveler, only a want for an uncommon or off the crushed path expertise. 

In 2020, Luxurious Frontiers gained the AHEAD Americas Award within the “New Ideas” class for its design of Nayara Tented Camp in Arenal Volcano Nationwide Park in Costa Rica. The agency’s work on Camp Sarika by Amangiri in Utah made Luxurious Frontiers a finalist for the Hospitality Design and Radical Innovation Awards. The corporate’s present consumer roster within the hospitality and actual property industries contains 4 Seasons, Aman, Belmond, Ritz-Carlton Reserve, Abercrombie & Kent, and Wilderness Safaris. 

Abu Camp ‘Star Mattress,’ Botswana – Andrew Howard

Over time, Mr. Franco has labored on initiatives with hospitality leaders corresponding to Bulgari Resorts, Auberge Resorts, Hyatt, The Stein Motels, Icehotel, Ferragamo, Marriott Trip Membership Intl’, Interval Worldwide, and RCI. He was additionally a three way partnership associate with Strategic Motels and Resorts on mixed-use initiatives and served as an architect for the Icehotel, Sweden. 

Born and raised in Italy, Mr. Franco earned a Bachelor of Science in Constructing Engineering from the College of Pavia in Italy. He has lived in ten and traveled to 90 international locations and speaks 4 languages. Although typically on the street, Mr. Franco makes his dwelling in Chicago along with his spouse and 4 kids. 

JustLuxe is grateful that he spoke to us at size in regards to the evolution of luxurious, that now contains experiences of regeneration and re-wilding. 

JustLuxe:  You could have been one of many only a few who first conceptualized the approaching collectively of luxurious and sustainability, with the brand new idea being the inexperienced dimensionality of experiential journey. How did you first conceive of this authentic, blended concept?

Camp Sarika at Amangiri, Canyon Level, Utah.

Mr. Franco: The fantastic thing about journey is it broadens your thoughts and opens your coronary heart. By way of my travels, I’ve seen the necessity to defend and regenerate the items of nature – each for now and for future generations. I began Luxurious Frontiers out of my perception in a client shift the place folks had been searching for to journey as a method to gather novel experiences and study one thing new moderately than verify locations off a bucket record. 

It was extra in regards to the journey than hitting all the highest vacationer points of interest. Seems I used to be proper and now, 10 years on, I consider there may be one other shift underway, whereby it isn’t sufficient simply to expertise a vacation spot sustainably, however to know that you’re collaborating in a regenerative effort to offer again to the land. 

JustLuxe: Please focus on the way you knew about low-impact hospitality constructions, tented camps and treehouse suites? Had you stayed in them, and if that’s the case, the place and what was your first optimistic expertise?

Mr. Franco: Ever since childhood, I’ve all the time wished to ‘really feel the weather’ regardless of how excessive and all the time loved sturdy contrasts in my adventures. Nothing exhilarates me greater than leaping off a airplane coming from 50-degree Celsius climate within the Center East right into a frigid Chicago winter’s day and going for a run by way of the snow. I by no means need to management my atmosphere; I need to embrace it and really feel the results of nature on my soul. The identical after I journey. I by no means wished to behave as a vacationer or a voyeur. When I’m in a brand new vacation spot, I need to really feel like an area, eat the identical meals, gown the identical means, and have interaction in day-to-day residing. I’ve typically traveled solo as a result of this manner I can absolutely immerse myself within the native tradition and embrace the genius loci (the spirit of the place) with none extraneous interference.

I consider that experiential hospitality constructions allow this manner of journey, breaking away from the standard type of a resort or resort and taking inspiration from the architectural vernacular of the vacation spot. For me, different lodging evoke a child-like nostalgia for the thrill of sleeping below the celebrities, in a tent, or a cover. 

Belmond Eagle Island Lodge, Botswana

JustLuxe:  As I’ve stated earlier than, and to you, you appear to be a considerable definition of being in the fitting place on the proper time. You could have huge worldwide expertise and converse 5 languages. However you even have a religious nature that blends effectively with the significance of land stewardship and inexperienced intelligence. Are you able to discuss your sense of transferring past the same old definition of luxurious to a extra immersive, transformational one?

Mr. Franco: I feel luxurious can imply various things to totally different folks. To some, a luxurious resort implies plush linens, a private butler, all-you-can-eat caviar, and as a lot champagne as you’ll be able to drink. To me, a luxurious expertise means a life-defining journey into nature or an expertise that transforms me. Luxurious Frontiers goals to deliver folks nearer to nature with out sacrificing sustainability or sophistication. This aligns carefully with my two private mantras: 1) We’re Nature and a couple of) We Don’t Personal the Land.  The Land owns us – I all the time preserve them in thoughts and in my coronary heart.

Abu Camp, Andrew Howard

JustLuxe: What resort manufacturers have used Luxurious Frontiers to boost their lodging? And the way do they do that? 

Mr. Franco: Luxurious Frontiers designs sustainable and immersive resorts, lodges, and camps in naturally lovely places everywhere in the globe. Along with new builds, renovations, and refurbishments, Luxurious Frontiers has labored with various luxurious manufacturers to design add-ons or satellite tv for pc lodging to current properties. Add-on lodging enable resort manufacturers to embrace and be a part of the sustainable, experiential journey motion and leverage current infrastructure of their resort properties. 

An important instance of that is the undertaking we accomplished final yr for Aman Resorts in Southern Utah. A satellite tv for pc camp to the world-renowned Amangiri property, Luxurious Frontiers accomplished the structure and inside design for the tented pavilions of Camp Sarika by Amangiri, the primary ultra-luxury, four-seasons tented camp in North America. Since opening in July of final yr, Camp Sarika has achieved round 90% occupancy and garnered a formidable quantity of nationwide and worldwide press protection.

Luxurious Frontiers/Camp Sarika/Utah

JustLuxe:  Due to the eco-sensitive imaginative and prescient of Luxurious Frontiers, can your tented camp constructions be eliminated, leaving no hint –leaving the desert, mountains, all land because it was earlier than? If that’s the case, about how lengthy would that take?

Mr. Franco: Go away no hint ideas lay on the coronary heart of our structure and design ethos. Luxurious Frontiers designs contextually related, light-on-earth hospitality constructions in lovely locations world wide. A lot of our initiatives are off-grid and require sustainable infrastructure that gained’t injury the encircling eco-systems. The elimination time would depend upon the undertaking, and we are able to proudly say that every one our initiatives are nonetheless in operation. Additionally, we’re capable of create pop-up constructions and nomadic camps, which permit for minimal elimination time. 

JustLuxe: Please focus on the significance of stewardship, not possession of land and its sources as regards the Luxurious Frontiers model.

Mr. Franco: With the immense privilege of working in naturally lovely and culturally vibrant locations comes a accountability. Since we design initiatives in numerous eco-systems and environments, our precedence is to behave as stewards of the land wherever we go. Luxurious Frontiers doesn’t personal the land in any sense, and moreover we’ve a accountability to make sure the designs we put ahead are sustainable for folks, place, and revenue. 

Abu Camp, Botswana – Andrew Howard

JustLuxe: How do you see the way forward for the brand new which means of luxurious, when it comes to rewilding and transformational journey, and the way Luxurious Frontiers suits into that new paradigm? 

Mr. Franco: Fortunately, luxurious has developed.  It has gone past transformational journey towards regenerative journey, which resonates extra now than ever. Luxurious Frontiers is lucky to associate with operators and types world wide that share these values, and collectively deliver to life resort designs that create life-changing journeys.

Go to Luxurious Frontiers to study extra.

Luxurious Frontiers

Camp Sarika, Southern Utah

Luxurious Frontiers

Abu Camp Inside, Botswana

T. Cuniffe

Duma Tau Camp, Linyanti, Botswana

Mark Williams

Belmond Savute Elephant Lodge, Botswana

Mark Williams

Belmond Savute Elephant Lodge 

Luxurious Frontiers

Gran Resort Son Web Treehuse, Mallorca

Mark Williams

Belmond Savute Elephant Lodge, Botswana – Entrance

Mark Williams

Belmond Savute Elephant Lodge, Botswana, Outside Eating Space

Luxurious Frontiers

Camp Nayara, La Fortuna, Costa Rica

Luxurious Frontiers

Belmond Eagle Island Lodge, Botswana

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