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Can You Use Electronic mail Advertising and marketing for Worker Communications?

Creating an environment friendly and efficient system for speaking along with your now distant workforce.

Keep in mind all of these conferences that would’ve been emails? Nicely, now most of them are all emails.

And now, the query is: How’re you retaining your workforce engaged with all these mass emails?

Many places of work and companies are turning to platforms reminiscent of Outlook or a webmail app to speak with their staff now unfold throughout cities, cities, and states. This resolution could seem easy and efficient at first. Nevertheless, as you compromise into this new means of working, chances are you’ll discover after a number of weeks, holes showing on this electronic mail pipeline.

This case presents fairly an issue on your distant workforce. Nevertheless! You almost certainly have already got the answer to this on the prepared: The platform you’re at present utilizing on your electronic mail advertising and marketing.

Just like creating an electronic mail listing and importing your electronic mail subscribers, you are able to do the identical factor by creating a listing (or a number of lists) of your workforce members.

Causes to think about using your electronic mail advertising and marketing platform for workforce communications:

Don’t let necessary messages get misplaced in chat channels.

Chat rooms and apps are key gamers in any distant firm, together with right here at FeedBlitz, nevertheless it’s straightforward to lose or overlook important notes or updates when utilizing totally different channels and rooms. (Additionally necessary to notice: a few of these platforms have a restrict on archived messages, as nicely.)

Your electronic mail advertising and marketing platform has options to raised set up your workforce emails. Work with its tagging or group choices to create fast, focused electronic mail sends, and even schedule future electronic mail communications.

Does your Outlook, webmail, or chat platform provide that? No? Bummer! Good factor your electronic mail advertising and marketing platform already does.

Nobody likes a learn receipt.

On this planet of bulk sends, a learn receipt is usually essentially the most logical step if you wish to guarantee your workforce members have obtained your memos. However how usually do you get excited when that little field pops up? Not usually? Neither can we.

Your electronic mail advertising and marketing platform robotically tracks open charges and opens by subscriber for each marketing campaign despatched. That means you possibly can see which members of your mailing listing opened your emails with out leaning too far into watchdog communications and the dreaded learn receipt.

Reward worker engagement and interplay.

Create charming name to motion buttons, simply add photographs or gifs to your emails, and monitor click-throughs and forwards all from the consolation of your electronic mail advertising and marketing platform. These are easy methods to enliven your workplace communications whereas retaining tabs on their effectiveness.

This makes it straightforward to search out and reward workforce members who take particular actions like clicking a hyperlink to learn extra or who attain a threshold of opening 5 emails in a row. (Simply since you’re distant doesn’t imply you possibly can’t nonetheless create enjoyable surprises on your workforce!)

Your electronic mail advertising and marketing platform was constructed for reliability and robust deliverability.

Your electronic mail advertising and marketing platform works diligently to guard their sending status and deliverability price. Particular person, company electronic mail servers, normally don’t have this specialised help.

In the event you’re already utilizing an electronic mail advertising and marketing platform to succeed in your viewers and buyer base and doing so efficiently, why not use it to speak along with your now-remote workforce extra successfully?

Be the hero of your electronic mail advertising and marketing and your workplace emails. Study extra about our free trial and attain out to us on our Assist Web page to contact us through electronic mail, chat, and even over the telephone. Dwell help is offered Monday to Friday, 9 AM to five PM Japanese.

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